A famous investor—I think it was Jimmy Buffett—once said, “Price is what you pay. Value is what you get.” What you get here is a lovely, unfussy bottle of stone fruit–scented Italian white that’s a joy to drink. Try a bottle for the price. Buy a case for the value.
The vineyards of Colleleva (Colle “hill”, and si leva, “rises”) lie on the heights of the Marche: about halfway between the Apennine mountains and the coastline of the Adriatic Sea. The combination of eastern sun exposure and the cooling winds from the Adriatic provide an optimal microclimate for balancing ripeness with fresh acidity in the grapes. Verdicchio, also known as Trebbiano di Soave, has been cultivated in the Marche for many centuries. It is capable of making vibrantly fresh and crisp white wines that are a wonderful accompaniment to seafood. The Riserva bottlings can age gracefully. From Colleleva we have a wine in the former camp. During a tasting trip in the Marche, their stainless steel tank vinified Verdicchio was one of the stars among many, many wines tasted. The perfume is entrancing—at once fresh and rounded, and typical of the grape. There is absolutely no pretension.
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch
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