Kermit Lynch T-Shirts Now Available ⇒
Abbatucci’s red for warm-weather quaffing is back in stock! The new vintage is as bright, juicy, and downright poundable as ever. If you want to experience a 100% Sciaccarellu with the drinkability of great Beaujolais, here is your chance. Thirst quenching on its own and capable of complementing even the most unlikely of cuisines, the Rouge Frais deserves a place in everyone’s ice bucket this summer. Act fast, before our staff drinks it all.
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch