The Apéro Hour Pack
4-Bottle Sampler
The French have apéro hour; Italians have aperitivo hour. They’re two sides of the same coin, and an essential part of life in those countries. Here are two sparkling wines and two Vermouths that offer many possibilities at apéro hour, on their own or in various combinations.
—Tom Wolf
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This item is not eligible for discounts |
| Wine Type: | sampler |
| Bottle Size: | 750mL |
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Normally $89.95 SPECIAL SAMPLER PRICE $72.00 (a 20% discount) |
Brut 1er Cru “Cachet Or” • Champagne J. Lassalle $39.00
Vermouth di Torino Bianco “Aperitiv dla Tradission” • Bèrto $18.00
Vermouth Extra Secco • Bèrto $18.00
Conegliano Valdobbiadene Prosecco Superiore Brut • Sommariva $14.95
Where the newsletter started
Where the newsletter started
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch