Our Kermit Lynch Wine Merchant 50th Anniversary Michel Tolmer logo locally screen-printed on soft and durable Port Authority pocketed full-length apron. 100% cotton twill. Two waist-level patch pockets, pen pocket.
| Wine Type: | merchandise |
Where the newsletter started
Where the newsletter started
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch