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2021 Languedoc Rouge “Lou Maset”
Domaine d’Aupilhac
That this soulful country red is named “Lou Maset,” a reference in Occitan to the old stone hut standing amid Domaine d’Aupilhac’s vines, is such a fitting nod to its spirit. When Sylvain and Désirée Fadat guide it through the vinification and aging process in the cellar, they are, in part, inspired by the hundreds of vineyard hands and harvesters who, over the decades, have paused in the hut’s shade for a bite of saucisson or baguette and washed it down with a few sips of fresh and vibrant red wine.
Of course, Sylvain and Désirée are inspired by all kinds of other scenarios that benefit from such a lively southern blend, too. An avid hunter, Sylvain is always in need of a chillable red to accompany the seasonal game, right off the grill. And surely they must know how well suited Lou Maset is to festive gatherings, from potlucks and book club meetings all the way to weddings and holiday feasts! Blending their region’s great red grapes from young vines, they perennially aim to bottle as youthful and exuberant an expression of the Languedoc as possible—and, once more with the 2021 vintage, they’ve nailed it. This is perpetually one of our greatest values, and with 20% off, Domaine d’Aupilhac’s Lou Maset might just be the bargain of the Holiday Sale.
—Tom Wolf
Wine Type: | red |
Vintage: | 2021 |
Bottle Size: | 750mL |
Blend: | 40% Grenache, 40% Cinsault, 10% Carignan, 5% Syrah, 5% Alicante Bouchet |
Appellation: | Languedoc |
Country: | France |
Region: | Languedoc-Roussillon |
Producer: | Domaine d'Aupilhac |
Winemaker: | Sylvain Fadat |
Vineyard: | 20 years, 21.5 ha total |
Soil: | Limestone |
Aging: | 50% of wine ages for 6 months in foudres, 50% in stainless steel tank |
Farming: | Organic (certified) |
Alcohol: | 13% |
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About The Producer
Domaine d'Aupilhac
About The Region
Languedoc-Roussillon
Ask wine drinkers around the world, and the word “Languedoc” is sure to elicit mixed reactions. On the one hand, the region is still strongly tied to its past as a producer of cheap, insipid bulk wine in the eyes of many consumers. On the other hand, it is the source of countless great values providing affordable everyday pleasure, with an increasing number of higher-end wines capable of rivaling the best from other parts of France.
While there’s no denying the Languedoc’s checkered history, the last two decades have seen a noticeable shift to fine wine, with an emphasis on terroir. Ambitious growers have sought out vineyard sites with poor, well draining soils in hilly zones, curbed back on irrigation and the use of synthetic fertilizers and pesticides, and looked to balance traditional production methods with technological advancements to craft wines with elegance, balance, and a clear sense of place. Today, the overall quality and variety of wines being made in the Languedoc is as high as ever.
Shaped like a crescent hugging the Mediterranean coast, the region boasts an enormous variety of soil types and microclimates depending on elevation, exposition, and relative distance from the coastline and the cooler foothills farther inland. While the warm Mediterranean climate is conducive to the production of reds, there are world-class whites and rosés to be found as well, along with stunning dessert wines revered by connoisseurs for centuries.
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Where the newsletter started

Where the newsletter started
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch
Promo Code Terms
There are two types of promo codes
1) a code that gives you a percentage off your order
2) a code that gives you a dollar amount off your order
How do promo codes or coupon codes work?
When you place an order with a percentage coupon code, the discount only applies to discount eligible items. An eligible item typically is a product that does not already have a discount. Sampler packs that already have discounts applied to them do not count towards the minimum of 12 eligible items. In your shopping cart, you'll see percentage discounts next to each bottle.
When you place an order with a dollar amount code, the dollar amount is added to your discount. In your shopping cart, the dollar amount is subtracted from your total, and does not show next to each bottle.