Mustard “au Moût de Raisin”
Produit Pic
This whole-grain moutarde is enhanced with the addition of grape must, which gives the must-ard a purple color and a unique sweet, savory, spicy flavor.
| Wine Type: | grocery |
| Blend: | Contains: Grape must, Mustard Seed, Water, Distilled Vinegar, Salt, Spices, Natural Coloring |
| Country: | France |
| Producer: | Produit Pic |
| Farming: | N/A |
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Where the newsletter started
Where the newsletter started
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch