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Charles Joguet, a young painter and sculptor, abandoned a budding art career to assume direction of the family domaine in 1957. He began to question the common practice of selling grapes to negociants, as his family had done for years. The Joguets owned prime vineyard land between the Loire and Vienne Rivers with distinct variations in the soils. To sell the grapes off or vinify the individualized plots together would have been madness. Separate terroirs, Charles believed, necessitate separate vinifications. He took the risks necessary to master single-vineyard bottling with an artistry that Chinon had never before seen. Charles has since retired. Today, the eager and talented Kevin Fontaine oversees the vineyards and the cellars.
Every three or four months I would send my clients a cheaply made list of my inventory, but it began to dawn on me that business did not pick up afterwards. It occurred to me that my clientele might not know what Château Grillet is, either. One month in 1974 I had an especially esoteric collection of wines arriving, so I decided to put a short explanation about each wine into my price list, to try and let my clients know what to expect when they uncorked a bottle. The day after I mailed that brochure, people showed up at the shop, and that is how these little propaganda pieces for fine wine were born.—Kermit Lynch